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Next Steps for Progress in Action Grant

Ring Video Doorbells to be Installed in Northeast Rochester Neighborhood

with Five Star Bank's Progress in Action Grant


Rochester, NY – October 5, 2020 – Five Star Bank announced today that up to 125 Ring Video Doorbells will be installed this week on several streets in the City of Rochester’s Northeast neighborhood. The doorbells are being purchased thanks to a $12,500 Five Star Bank Progress in Action grant, which was awarded in March to the Unity Northeast Block Club Association. Due to the pandemic, installation of the doorbells had to be postponed until now.


Ring Video Doorbells will allow residents on St Stanislaus, Del Monte and Manchester Streets, between North and Carter Streets to be notified via an app on a mobile device or computer, if there is motion at their door and to communicate with the individual if desired. The Ring program also provides device owners the opportunity to participate in the Ring Neighbors program, which serves as a digital Neighborhood Watch program, alerting neighbors to any suspicious activity the doorbells capture in their neighborhood.


Progress in Action is a unique grassroots initiative launched by Five Star Bank to bring people in the community together to help  low-income  families in economically vulnerable neighborhoods, one block at a time.


Five Star Bank established the initiative through the United Way and the Rochester Area Community Foundation, who formed a unique partnership and made it possible to give neighbors the opportunity to receive funding for ideas they have to improve the quality of life in their neighborhood. Donations to the United Way have been a combination of contributions from Five Star Bank and from people in the community who have supported Progress in Action with individual donations.


Joe Dugan, Chief Experience and Go To Market Officer, who is leading the bank’s Progress in Action initiative, said, “We were impressed by this grant application because it addressed a basic need all community residents deserve, which is to be safe in their own homes.


Much great work is being done by many community groups and not-for-profits to resolve the significant challenges of poverty and education in the City of Rochester. Progress in Action was designed to supplement that great work by providing folks living in challenged neighborhoods a way to improve the quality of life on their block, while these systemic issues are being addressed. Once the doorbells are installed, we will be monitoring the impact of this grant and how it has produced positive change in this neighborhood.”


The grant request was submitted by Emma Morrison, Unity North East Block Association president, with the intention of making safety in the Northeast neighborhood a priority.


Morrison said, “Our drive is to make the neighborhood a safer and better place to live. By making it possible to purchase these Ring devices, Five Star Bank is giving us the opportunity to make our community safer. This will impact a lot of residents who are elderly, have disabilities, and who don’t feel safe in their homes. Five Star Bank has opened the door to more opportunities to improve our neighborhood through Progress in Action. We are grateful to them for their commitment to the Northeast neighborhood.”


Morrison recognized that while funding the purchase of the Doorbells was one challenge, expecting neighbors to install them was another, so she reached out to Carlos Santana, of Action for a Better Community (ABC), to complete the installations.


“The Progress in Action grant is without parallel in our community,” said Carlos Santana, ABC’s Community Building in Action Program Coordinator. “We are pleased to be collaborating on this project to improve the safety of our neighborhood. We initially asked for 25 devices but Five Star Bank wanted to make an even greater impact in our community and suggested the grant   should be able to fund enough devices to install at all the homes on the three- street block. That is 125 homes where residents will feel safe because of a  bank that cares for our community and is committed to the greater Rochester safety. We thank Five Star Bank for showing that it cares by its action.”


Morrison and Santana are contacting residents to see if they want a doorbell installed. Installation is targeted to be completed in April.


The NE Unity Block Association has been in existence since 2011 and focuses on making a difference with our neighbors regarding health, nutrition, culture, PLAYROC, clean sweep, safety and overall quality of life issues.


Progress in Action Information

For more information on Progress in Action visit:

The grant application process is managed by the Rochester Area Community Foundation. Applications for Progress in Action grants can be made by visiting